sony ericsson wta tour
This campaign was designed to take advantage of the drawing power that the women of this sport already have. The advertising was then
branded with the “Love The Game” tag line with the kiss tennis ball visual to empathize the passion these women pro players have for the game.
And the fact too, that many of the players had real star power.
Fans could text in and get a kissed tennis ball and their favorite player’s autograph
with the the message in the player’s handwriting, “Love the game.”.